Lisaholland’s Weblog

Sony Bravia Advertising

Posted in advertsing by lisaholland on November 21, 2008

All of these adverts were created by Fallon and are for the Sony Bravia Full HD TV are a continuation of the ‘Feel’ campaigns which have been attempting to re-energize the Sony brand. 

Bouncing Balls Advert

The first edition of these colourful adverts to publicise  the arrival of the BRAVIA LCD and 3LCD range, was a short film featuring 250,000 coloured bouncing balls (real time) bouncing down the streets of Russian Hill in San Francisco. The message conveyed? The colour we’ll see on these screens will be ‘like no other’.

The two and a half minute film filled an entire advert break on its launch on November 6th, before the game between Manchester United and Chelsea.


Paint advert

The advert continues with the ‘Colour Like No Other’ theme, but this time with paint instead of balls. The Sony Bravia Paint ad used explosives and was filmed in Queen’s Court, Toryglen, Glasgow. The building was demolished afterwards.

The shoot involved 70,000 litres of paint, 358 single bottle bombs, 33 sextuple air cluster bombs, 2 triple hung cluster bombs 268 mortars, 33 Triple Mortars, 22 Double mortars, 358 meters of weld, 330 meters of steel pipe and 57 km of copper wire.

The non-toxic water-based paint was delivered in one tonne trucks and mixed on site by twenty people. Filming of the paint explosions took place over ten days and involved 250 people. Sixty people stayed behind to clean up over five days.

iLocal film production company, Mallison Television Production, is helping Jonathan Glazer and team with location services.


Pyramid Advert

Sony Bravia’s campaign aims to communicate the product’s colour prowess and details, and had 20,000 reels of coloured cotton threads dropped over the side of a pyramid in Egypt.

Bunnies Advert

Play-Doh was staged in New York, showing hundreds of rabbits cavorting to the 1967 Rolling Stones track, She’s A Rainbow.

The BRAVIA advert is made up of stop frame / motion animation, in which objects are moved by very small amounts between individually photographs frames – a very long and arduous process. Over a period of three weeks, 40 animators were responsible for 189 2ft bunnies, 150 1ft cubes, a 30ft giant rabbit and a 10ft x 20ft purple wave – all made from 2.5 tonnes of plasticine. Never before have so many animators worked together on the same scene.

For one of the multiple bunny scenes, four hours was spent with around 40 animators and sculptors to generate four seconds of footage. Up to six cameras recorded each shot and the final 60 second spot will be constructed of approximately 100,000 stills.

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